Audio as a platform is stronger than ever, as more and more ways to listen continue to emerge. Having various options such as streaming radio channels via smartphone, iPod, online or whether it be traditional digital streaming, satellite or traditional AM/FM, radio listenership trends are for sure on the rise. Knowing who you are catering to and what kind of listener base you have based on age, race, gender, favorite type of programs mode of listening and place of listening, etc., is important to produce quality radio streaming and the shows that come on. The number of listeners is important to stations’ bottom lines. As they use these data to establish advertising rates for focus groups is looking to attract the right people, as well as who really they want to cater to. But finding it out today is not a challenge today.
Audience Measurement Surveys
Many radio stations, conduct market research to find out who their listener base is. This might be an outsourced activity or an in house activity. Through conducting a quantitative research, radios would be able to have the right statistics, up to date whenever they want to. Through surveys and questionnaires, the radio companies can get exact statistics to know a daily listenership rate or even weekly or monthly. Also radio companies can find out which race, age, gender listen to, which programs and using which mode and where, through conducting customer surveys.
By making up calls based on a directory or through getting customers to fill in questionnaires targeting certain questions this can be achieved. Opinions about the radio station and the programs and adverts they run can be received through such research. Since the whole game behind a radio station really depends on the listenership, conducting a market research companies at Ruby Cha Cha is the best option over any other option used. Many research companies are designated and specialized only to conducting research for radio companies. Theses research companies with experience and being in the industry for a while, have the necessary tools and resources to conduct the research in an effective manner.
Measurement through your online portal
Everything is digital today and since vast populations use online modes to listen into radio, while studying, while at work or other online options, through the radio portal it is quite possible to have a count on the listener base. This could generate hourly statistics, which would benefit radio companies to know at which time of the day most listeners tune in, so that they could market their programs accordingly. This count can further be used as a marketing strategy for radio companies, when signing agreements for adverts. The only down fall would be is, you would not have detailed information as much as conducting a research, that would give you much more detailed data about the listenership.